Who Needs Design – the blog

Who Needs Design specialises in offering web design, print design and marketing solutions.

One of the most common mistakes businesses make is to have ineffective marketing. Today’s businesses need to rely more than ever on new and innovative marketing strategies – tapping into the 800 million facebook users, bringing your brand onto the internet and making yourself visible to your potential customers.

But who has time to keep up to date with this rapidly evolving landscape of platforms, techniques and technologies? We find time and time again that people are too busy working in their businesses – running the essential, day-to-day, money-making tasks to even think about developing and bringing in new business.

That is where Who Needs Design can help. Our team of specialists are always just an email or phone call away and can look after all aspects of your marketing, from building a website, running online adverts, to managing your facebook or twitter pages and producing high-quality print, such as letterheads, business cards, banners or flyers.

Latest Updates
Apr 27

The Benefits of Mobile Marketing for your Brand

By 

How often do you search with Google or Bing on the go with your smartphone? It might be more often than you think as recent research done by Marin reported that Google earned $2.5 billion in revenue from mobile platforms in 2011. In fact, early estimates indicate that this number will grow exponentially to $20 billion by 2016. Evidently, the ubiquity of portable devices is making it easier for consumers to search for products and services anywhere in the world and marketing professionals need to embrace the technology before they get left behind.

Smartphone and Tablet Usage is on the Rise

By June 2013, it’s expected that over one billion mobile devices will be used globally, indicating that smartphone and tablet technology will dominate the market over the next couple of years. The rapid adoption of smartphones has made traditional ‘dumbphones’ obsolete due to the advanced features provided on the former, ranging from interactive apps to high-speed Internet access. Tablet usage has increased considerably because its relatively light weight and high-resolution screen provides consumers with an alternative to the desktop experience.

Mobile apps make smartphones and tablets popular devices.

Opportunities for Paid Search Advertising

According to the Marin study, average click-through rates in 2011 were significantly higher on smartphone and tablet devices compared to desktop computers. In addition, the average cost-per-click on mobile devices was lower than on desktop computers. The combination of higher click-through rates and lower cost-per-clicks provide marketers with ample opportunities to generate leads and sales through Pay-Per-Click Advertising.

Customized ‘Click-to-Call’ Search Ads

Search Engine Marketing campaigns have become more robust with the integration of click-to-call ads. Unlike traditional ads, this format integrates a unique phone number in the ad copy that can be clicked on by smartphone users to initiate a call. Marketing professionals can use this to their advantage to create targeted ads for mobile and desktop users respectively.

Future of Mobile Marketing

While the data thus far indicates that mobile Pay-Per-Click Advertising may be cost effective, conversion rates seem to be lacking compared to their desktop counterparts. Increasing conversion rates begins with building mobile-friendly websites to enhance the overall user experience.  Evidently, the rise of mobile users means that PPC campaigns built for smartphones and tablets should no longer be considered an option, but rather a necessity of any Internet marketing campaign.

 

Taken from http://www.listmybusiness.net/lmb_blog/the-benefits-of-mobile-marketing-for-your-brand-2/